Brand > Maui Jim

How it all began

Maui Jim got its start in 1980 as a small company selling sunglasses on Ka’anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life we engineered the revolutionary PolarizedPlus2® lens.

What began as our Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100% of UVA and UVB rays.

Our home office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.

Philosophy

We take our cues from the sun. It’s as much a part of our lives as the air that we breathe. We work in it. We play under it. We relax in it. We are always finding new ways to reveal more of the vibrant colours of the world while protecting your eyes from the effects of harsh glare and harmful rays.

Our promise

We always show our true colours – true colours that come shining through in our superior customer service. We promise that you will always be greeted with a friendly voice and a dedicated representative. We want you to be happy. That’s why we stand behind every pair of sunglasses we make.